Toyota dealership in Novato, CA

In 1984, Herb Lakritz made a sound business decision and took over Novato Toyota which was established in 1966. The first store was located on Redwood Boulevard in northern Novato, with easy access from Highway 101. As the business grew and Novato spread south, Herb relocated the dealership to our current location on Rowland Boulevard near Vintage Oaks shopping center. Our location has even better access from Highway 101, and we have a larger lot for our inventory. 

Novato Toyota is still family owned and operated. While Herb is retired, you'll find his sons Randy, Barry, and Geoff Lakritz at the dealership keeping the business running smoothly. We really are a local business, and we're proud of our longevity in the Novato community. In fact, most of our employees live locally! We also work with numerous local small businesses who help us keep our inventory in great shape. 

We are proud to support local little league teams, high school teams, and our Novato schools, like the Marin School for the Arts at Novato High School. MSA empowers students to create, innovate, and exhibit their talents; skills that are more and more sought after in our tech-heavy, quick-to-change world. San Marin High School helps students in their STEM program to bring science, technology, and innovation to everyday problems. We salute MSA and the STEM programs for their dedication to our youth.