In 1984, Herb Lakritz made a sound business decision and took over Novato Toyota which was established in 1966. The first store was located on Redwood Boulevard in northern Novato, with easy access from Highway 101. As the business grew and Novato spread south, Herb relocated the dealership to our current location on Rowland Boulevard near Vintage Oaks shopping center. Our location has even better access from Highway 101, and we have a larger lot for our inventory.
Novato Toyota is still family owned and operated. You'll find Herb in his office every week, while sons Randy, Barry, and Geoff Lakritz keep the business running smoothly. We really are a local business, and we're proud of our longevity in the Novato community. In fact, most of our employees live locally! We also work with numerous local small businesses who help us keep our inventory in great shape.
We are proud to support local little league teams, high school teams, and our Novato schools, like the Marin School for the Arts at Novato High School. MSA empowers students to create, innovate, and exhibit their talents; skills that are more and more sought after in our tech-heavy, quick-to-change world. San Marin High School helps students in their STEM program to bring science, technology, and innovation to everyday problems. We salute MSA and the STEM programs for their dedication to our youth.
Over the 50 years that Novato Toyota has been in business, we have formed countless relationships. To those of you that we know, we’re glad that you’re here. To those of you visiting for the first time, we hope to get to know you better. It’s not all about selling cars here at Novato Toyota – it’s about being a valuable member of our community. We build our relationships on trust and good customer service, and its these values that have helped us keep customers for life.
Novato Toyota has been a Novato fixture for over 50 years because we're here for whatever you need. We're here to help when you need to upgrade to a bigger car for a growing family, or when you need a safe, reliable used car for your college student. We're here if you need new tires or genuine Toyota parts, or if you need an oil change. Just ask, we're here to help. We are your family owned and operated Toyota dealership that happily supports the Novato, Marin, and Sonoma communities.
